MIYA Design | MotionLab
MOTIONLAB BY MIYA DESIGN STUDIO
How should a brand move?
Motion Branding Foundations
Learn to translate brand strategy into a recognizable language of movement.
From Brand Strategy to Motion Language
Observe brand motion
Identify the movement patterns that make a brand recognizable.
Translate brand strategy
Turn a brand’s positioning and values into
a clear Motion Direction.
Build a motion guideline
Bring your motion decisions together in a mini motion brand guideline.
Give your motion decisions a clear foundation
Learn how timing, rhythm, and sequence shape what people notice and how they experience a brand.
01
Who this course is for
Brand, graphic, motion, digital, and UI designers, including those beginning to work with motion.
02
How you'll learn
Study brand examples in video lessons, revisit key ideas with downloadable notes, and apply them through practical exercises.
03
What you'll create
A mini motion brand guideline that brings together your strategy, motion principles, and design decisions.
Course Overview
Five chapters that take you from observing brand motion to creating your own motion brand guideline.
01
Motion as Brand Communication
02
Motion Translation
03
Behavioral Identity
04
Audience Experience
05
Motion Composition
Jemmy Chien
Motion Branding Educator
Jemmy Chien is a Motion Branding Educator, founder of MIYA Design Studio, and creator of the Brand Rhythm Framework. She brings twenty years of experience teaching motion design to her new course, Motion Branding Foundations. Through case studies and practical exercises, Jemmy helps designers translate brand strategy into a recognizable language of movement and bring their decisions together in a mini motion brand guideline.
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